Hi. Let me ask you a question. If you want to write a book… Let’s say you want to write an Amazon bestseller and let’s say the book is about 120 pages thick. Not this thick. But maybe only 120 pages thick. How many hours do you think you need to spend in order to write this bestseller? Let me repeat a question. If you want to write a 120-page thick Amazon bestseller book, how many hours are you going to put in to write this book? I will explain to you the details shortly. Hi everyone. My name is Dickson. And today I’m going to share with you how you can be creative by positioning differently. How you can be creative by positioning differently? Just now I asked you this question, okay You are going to write a 120-page book. How many hours you think you need to put in? Some of you may say 100 hours, some of you may say like 200 hours, some of you may say Oh, I need to write over a period of three months. Some of you may say 50 hours. Okay. Thank you for your answers, but let me share with you a real story. A real story happened when this book was being published. This book is called “Everything men know about women” “Everything men know about women” It is a bestseller. Over million copies sold worldwide. And you make a guess how many hours this author put in to write this book? The answer is zero hour. Zero hour. Why? Because this book is all in the format of blank pages. Yes, you hear me right. 120 pages all blank. All blank. No single word is written in this book. Now you may be wondering how is it possible?
How is it possible that you have a book 120 blank pages and yet it is still the best selling book in the world. The success to this situation … It is using the creativity by positioning differently. The author of this book is using this secret formula of “creativity by positioning differently”. So what does that mean? That means this book is actually not positioned as a book. It is positioned as a gift. As a gift. As a gift for a lady or woman to buy this book as a gift to the boyfriend or husband. Okay, so this is not positioned as a book but this is positioned as a gift. So by positioning this differently, the author managed to achieve huge success because this is not a book. This is a gift. So that’s why 120 blank pages. Why? because this is echoing with the book title. The book title is called “everything men know about women”. In the author’s opinion, men know nothing about women. So that’s why it’s 120 pages of blank pages. So I hope this video sharing is something useful to you. I hope this inspire you to think differently. If you want to be creative, what you can do is you position your project … your position your product differently. So once again, this is Dickson. Embrace creativity, embrace this idea of “positioning differently”. Cheers