We are two and a half hours from Toronto, and we’re in a town of 3,200 people. I’ve been in the insurance industry since 1989, so 29 years. Since then I’ve watched the industry change and evolve over the last number of years. I helped dad set up the first computer, and that was very innovative back in 1989. All the way through to the internet Into now we’re using chatbots, artificial intelligence Technology helps you champion people. People wanted simple, fast, easy. Technology is a critical point. It’s still a human-to-human world, so technology is never going to completely replace a person But technology can accelerate that connection, that human-to-human touch and it can help you do it better. At the end of the day, we’re all trying to reduce friction to make it easier for the consumers That’s kind of where our journey went, and we’ve been bolting on technology since. We have probably over 45 or 50 technologies that we’ve connected together to provide the customer experience and user experience for our clients and our people. Is it perfect? By no means, but we’re always evolving it, changing it, trying to make it better. So one of the things Excalibur did is we realized voice and audio are going to be the way of the future, and more and more people are gonna engage that way, that number is growing. So people are using Siri, people are using Alexa, people are using Amazon, they’re talking into devices. So the amount of search is actually going to increase. It’s just going to be done over different areas. So as an agent, you have to ask yourself, “How am I going to show up in an audio world? What is my audio strategy?” Our 24/7 AI chatbot who we call Aiden, which stands for artificial intelligent Digital Excalibur Navigator. We launched it, and we’ve been operating it now for a couple years. So the chatbot’s there, it’s there 24/7. Our people are phenomenal, but we have yet to get a person to handle five people at exactly the same time. It can basically follow the same procedures and it documents everything. Advice I have for agents that are looking at implementing technology in your agency is you first of all have to start. You have to do something. By us trying a number of different things, and I give the analogy if you’re trying to build your portfolio of stocks you buy ten stocks. You know five might do nothing, three might be horrible, but two do so well makes up for the rest. One of the things I want to point out is people are not comparing you against other agents, they’re comparing you to other industries. So if you can buy a book on Amazon that quickly, you should be of make insurance that quickly. Agent for the Future is … it’s more a mindset. It’s the journey along the way. One of the challenges is people go, “I’m in a small town. I can’t change.” Well, we’ve proven at Excalibur that we can not only change, but we can get very innovative and do a lot of creative things because we changed our thinking. It’s not geography. It’s mindset.