Ben: Alright. Hello everybody. How’s it going?
Ben Gothard here with another Project EGG interview, and today we
had a very, very, very special guest, Patrick Bet-David. How are you doing today Patrick? Patrick David: I’m doing great. How are you
doing? Ben: Fantastic, man. Thank you so much for
your time. I really appreciate your coming on the interview. Patrick David: It’s good to be on with you,
man. Ben: Yes, sir. So, let’s jump right in. My
first question for you today, Patrick, is what is your story? Patrick David: What is my story? Okay, so
I was born and raised in Iran. I lived in Iran for 10 years. Six weeks after Khomeini
died, He died June 3rd, 89, we escaped and went to Germany. I lived at a refugee camp
in Germany for two years and up from there, came to the States, America, lived in Glendale,
California for six years Went into the army, hundred and first airborne, got out. Wanted
to be a bodybuilder. I met a girl who was working at Morgan Stanley, Dean Witter at
the time. She introduced me to the industry. I got into it the day before 9/ 11, exactly.
The day before 9/11 on 9/10 on a Monday, and then stayed there with Morgan for a short
period. Then I want to Transamerica for seven and a half years. And I started a PHP agency
on October of 09 with 60 agents. And today we have 5,200 licensed agents and 49 states.
And we accidentally started Valuetainment that is what it is today. Ben: Wow! That’s amazing. So, I kind of wants
to go back and dig in a little bit to your history. You said you were in Iran for 10
years. What sort of events transpired in Iran that you would say have kind of helped shape
you to the person that you are today? Patrick David: So, what’s the best way to
put it for you to make sense? My level of paranoia and scepticism is typically higher
than the average person I’d meet. Let me explain what I mean by that. In Iran, we steadily
didn’t have freedom because it was a dictatorship. So, they’re telling you what to do and you’re
not constantly able to count on anything taking place or being around or who knows what’s
going to happen tomorrow and nothing was guaranteed. Therefore, you’re always sceptical. You couldn’t
trust everybody, you can’t talk to everybody because you don’t want to tell the wrong person
what your family’s religion is because maybe we’re Christians living in that type of an
environment and you’re going to be judged and I’m Armenian and Assyrian living in a
place like that. Which side do you lean politically? What do you think about? What do you think
about that? So, when I came here, your guard’s always up and you’re playing a lot of defence.
And, you know, in the sports world, if you’ve got a great defence, combined with a great
offence, you’re a dangerous team. So I automatically had a defence in place because of the streets,
you don’t trust everybody. And in Germany when I was living in a refugee camp, think
about living in a place where everybody who escaped their country and they were escaping
communism, dictatorship, or lack of freedom of religion because there’s religious authorities.
If you’re not this faith, you’re this, and we’re all living together. I got stabbed in
that refugee camp in a good fight that took place. I was 11 at the time when it happened.
Some guy really was an interesting kid from Afghanistan. We got to fight. It was a good
friend of mine stabbed me all of a sudden. Just a lot of weird things happened when I
lived there. So again, you come out of that environment, your guards are kind of up. I
had to learn offence and I had a natural defence. When I got into sales and I learned an offence
that helped me in business because, in a world of business, everybody and their mothers want
to put you out of business because you have a piece of their business. You have their
customers, you have their territory, you have their area, you have their market, you have
their this and so they’re not wanting more competition. In an ideal world, if you were
to ask every single business today, if New York Life, if Google, if Amazon, if Walmart,
if Facebook, if Goldman Sachs, if Merrill, if Coldwell Banker, if you could ask them
today, you have the choice to be the only bank in town, in America, you have the choice
to be the only social media site, LinkedIn would go out of business, we would have to
shut down Google Plus we would have to shut down everything. Would you be okay with that?
What would everybody say? Yes. Because ideally everybody would want to have the first idea
where it’s almost like a monopoly because the last closest thing we have to monopoly
was Microsoft where he even got sued and you know he’s sitting there going to court, hey,
you’re controlling the marketplace, you’re too big, you’re putting everybody out of business,
you’re buying everybody out. So, what do you? Ideally people would want to do that. So,
you need to know that in a world of business, that’s what’s going to happen to you. If you
don’t have that, you will be shell shocked by how people bully you around at times. So,
you need to have that radar, that probably helped me out a lot in the world of business.
Ben: That’s incredible. That’s incredible. So, I believe you said you escaped to Germany
and you were there for a period of time. What was the catalyst that fuelled the move from
Germany to the States? How did you make that transition and what was that like for you
in your life at that point? Patrick David: We always went to Germany with
the idea of coming to the States. That was always a plan. And a lot of times when people
would escape Iran, they would either go to Austria, they would either go to Germany,
they would go to Spain or Australia. We went to Germany and that was our transition to
make it out to here. Ben: Wow. So, when you did first come to the
United States, can you kind of take us through the chronology in a bit more detail of how
you really got established, how you got your feet planted and how you eventually made your
way into business? Patrick David: Yeah, so I was a 1.8 GPA kid
in high school. I didn’t do well in school. I liked math. Math is the only one that caught
my attention. I didn’t care a lot about history at that time. I was not a good English writer
or any of that because even in college I never took English 101. It was always ESL. I’ve
never taken an English 101 class, let me put it to you that way. It’s always been English
as a Second Language. The highest level I made, I think it was like ESL 4 is what I
made it to. So, aside from that when I got in, I started selling when I was in Germany
at a swimming pool. I would collect the beer bottles and I started selling stuff over there
and that was the first entrepreneurial experience that I had. And then when we came to the US,
I always had something to sell. I would buy hats at 99 cents from the store and I would
sell it for seven bucks. If you bought 2, I’d sell it to you for 12 bucks, two for
12 or one for seven, I was making 700% profit, just kind of working out good for me. I would
sell baseball cards, I would sell anything I could get my hands on. So, when I went into
the military, I would sell supplements. I would sell Creatine, HMB a V2G. You would
come to my room and you would open up the closet and I had all of these supplements
that everybody wanted and I would buy from a wholesaler, then I would resell it to my
guys at the unit. And so that was that. Then when getting out I was working at Bally Total
Fitness, selling memberships and a girl introduced me. She would always pick me up in a different
car and I would say, how do you make your money? She was a 24-year-old girl who was
a financial advisor for many of the Laker players. She was in the right context and
we dated I think for like a three- or six-month period and she introduced me to the industry.
I got into it with Morgan and then business side, one day I decided to start PHP. It was
bootstrap, It was all my money. I didn’t have any investor capital, no VC, no angels, no
nothing. So, for the first two-three years, we almost went out of business multiple times.
My entire life savings put into it. We went all the way down at one point we had $13,000
in her checking account and that’s not a lot of money when you run a good company. We were
about to go out of business and things turn, and then from there, momentum took off for
us. Ben: That’s incredible. That’s incredible.
So, when you first started PHP, what were the steps that you took in order to build
that company? I’m kind of asking from the perspective of a young entrepreneur who’s
just getting started and wants to build a company as big as yours. Patrick David: So, think about it. Here are
five transitions that almost every successful, established, wealthy entrepreneur goes through.
Let’s identify those five steps. Number one is you have a job. And when you first have
a job, sometimes one of the best things to have is a job because you’ve got to realize
what you hate the most, right? Which you don’t hate, you learn to tolerate. So, if you don’t
have a job that makes you say, man, I hate it. Hate this job. I can’t believe the job
I have. That makes you want to leave and go become an independent rep or whatever it is.
So first it’s a job, then you become a salesperson. So then you have to learn how to sell. If
you don’t know how to sell it’s just game of business, it’s going to be very tough because
you’ve got to be able to learn how to sell. Gates knew how to sell, Zuckerberg sold themselves
at court trouble. So did Jobs, so did Cuban, so did all these guys. Even the nerds learn
how to sell, right? So, a person cannot say, my personality is not a selling personality.
Good luck to you in a world of sales because you’ve got to sell me who’s a CEO to come
and work with. You’ve got to sell me if I’m an engineer and I need to come and do
coding for you. You’ve got to sell me if I’m an attorney to say, well, I’d be your
attorney even though you’re so small and risky. But everything is a sale. Then you learn how
to sell. Then you learn how to lead a group of salespeople. Because if I learn how to
sell, I got to teach another person to sell this product or this membership or this car.
Did I get to learn to teach somebody else to sell it, right? And then you become somebody
who learns how to drive others. Then you’ll learn how to run a business. You open up an
office, you have rent, you have office lease, you buy equipment, you have desks, you have
an assistant, you have the front desk, paperwork, processor, digital market, all these things
you’re hiring. And then you become a CEO. So, your question is, what did I do at the
beginning when I started a company? What initial steps did I take? Number one is I knew everything
revolved around sales. For instance, if I’m sitting around and there’s nothing going on
and the business is not working, I’m picking up the phones and I’m getting on the phone.
I’m calling somebody. Hey, who do we call? Hey, can we dial somebody? Hey, can we talk
to this person? Hey, let me send a message to this guy on LinkedIn. Let me send a message
to this guy on Facebook. Let me send an email back to this guy. Let me text this guy. Did
I follow up with this guy? Let me tweet this guy. Let me Facebook this guy. I’m in the
office because the number of sales comes in and nothing’s really happening. Then I realized
my weakness. So, you go through the quadrants of becoming a CEO. The top is exponential.
The bottom is linear. So, on the bottom part, you have operations, which is hiring staff,
all this other stuff. Then you have have Biz Dev, Biz Dev is relationship networking. I
would go to meet with all the insurance companies. I remember one time, like on a 90-day period,
I took 60 flights and I met with every single insurance executive, vice president, CEO I
could even find. I was always on the road meeting with these guys and I’m doing Biz
Dev, Biz Dev, Biz Dev, Biz Dev, Biz Dev. But Biz Dev doesn’t explode your business, right?
Biz Dev is linear, but you’re building relationships. Then I came out with campaigns. Next month
we’re going to do this. If you do this next one, we’re going to do that. This next quarter
we’re going to focus on this, 2018 we’re going to focus on this. Then I came up with a leadership
development by taking my employees and making this guy better. Like Mario, you just met,
I met Mario when he was 18 years old. Mario just turned 30, he’s been with me for 12 years.
This is not the same Mario as 12 years ago because we built him. We built this entire
team into a what it is today, with leadership development. So, then you know, once you have
a core, army, team, systems, CRM, technology, then it’s expanding, right? So now this year
we’re going to try to do this and this year we’re going to try to do and getting thicker
and thicker and thicker But the beginning stages? All sales. Ben: That’s incredible. That’s incredible.
So, you mentioned earlier on how you really developed your offence once you started really
getting into it, into sales. And it seems like we keep kind of coming back to sales.
So, can we do a little bit of a deeper dive into sales and talk about the process or maybe
just the most important parts of becoming a salesman? How do we do it? Patrick David: Yeah. So, look here’s here.
Let’s address three things together. One, Pat, how do I become happy? You got to be
aligned, right? I like things to be clear. So, a person who is bitter is a person who
is not creating. There’s a person that’s not a part of a community, right? And it’s a person
that’s kind of to themselves and they’re not really doing anything. So that person becomes
a bitter. Happiness is somebody that’s aligned, which means what you believe and what you
do are aligned. When you do what you believe in, you’re happy and you’re not uncomfortable.
You know, this is why you see somebody who’s a Christian person who smokes marijuana is
happy because to them they believe that God created marijuana and I’m very happy smoking
weed. And then you meet the same Christian person, another person that’s Christian that
doesn’t smoke weed and they’re happy because to them they believe that marijuana gives
you additional symptoms that you are not normal, that’s not good for society. But they’re both
happy because they’re aligned. It makes sense? So, it’s what’s aligned here to them. You
asked the question about sales. For me, if you want to become an extremely good leader
and figure out ways where you become a good CEO entrepreneur, the top skill to learn on
one side is learning how to process issues. Because you to learn how to process this,
our next step is this, and processing the issues is, okay, this is not turning on, why
not because of this. Let me check this. Okay, that’s good. Let me check the battery. The
battery is good. Why is it receivers working? And I’m going to so many until I identity,
exactly why this isn’t working. But the other side in life I mean, if you want to marry
a hot girl, I just had lunch right now with a couple and I came back and the guy that
I had lunch with, his girlfriend is drop dead gorgeous. And I’m sitting there with my wife.
They’re both hot and the neither one of us are the best-looking guys in the restaurant,
you know what I’m saying. And he’s got swagger and he’s not afraid of asking the hottest
girl the question and flirt with or whatever. And he’s got a drop dead gorgeous girl. You
meet a guy and you look at that and say, how the hell did he hook up with her? Shit that
makes no sense. What the hell was that all about? He knows how to sell. I mean, really,
it’s what it is. He knows how to sell. You see a lot of ugly men marry a beautiful woman.
It’s because they know how to sell. And then you see, have you ever seen an extremely good-looking
guy and marry an ugly girl? He has no idea how to sell. In a world of business, you see
somebody that’s here and all of a sudden decides to work with a company that’s here. Like,
why is this guy working? Because this guy here knew how to sell this guy into getting
into this business. So how did he pick up that guy? How did this team all of a sudden,
how were they able to put such a great team together with Golden State Warriors where
everybody in the League is afraid of them? Because they sold people on common. Steve
Kerr sold Andre Iguodala to come off the bench while he was a starter and he was averaging
23 points again. And what do you mean you want me to come off the bench? And he wins
MVP of the finals. Okay, this makes all sales, right? So you’re not going to be, by the way,
even if somebody says, well, I’m not a fan of a salesperson because my goal is to just
set up funnels and I’m a drop shipping guy and I like to drop ship. That’s sales because
your emails are sales, your, you know, posts are sales, the clicks on how simple it is
for me to click on a buy now, check out now those, things are all sales. Minimizing from
five steps to buying something to three, that’s sales, the lingo you use to close a deal is
sales. Nothing is done in the world of business unless a person learns how to sell, nothing,
nothing. There’s this notion in the marketplace that there are a lot of nerds who become billionaires
and they don’t know how to sell so you don’t need to know how to sell. That’s BS. That
is an absolute crock. There’s nothing valid about that. If you don’t know how to sell,
you’re going to get killed. These nerds learn how to sell their idea to other people. These
nerds learn how to sell their ideas to an investor and so it’s very, very important
to realize that is something. So, for instance, if I know that’s exactly what I need to learn,
guess what I’m doing next. Go on Amazon, type in the word sales, selling, negotiation buy
every single book you can find. Even if it costs $600, buy them all. I’m not telling
you here to go buy my book. I don’t have a book on sales, so I’m not endorsing like,
hey, go buy my book because I have all the secrets in there. I’m telling you to go
buy them all. Go buy the red book, go study Hopkins, go study Brian Tracy. Go study every
one of these guys out there that are negotiators, every one of these guys that wrote anything
and everything on having to do with sales, go buy it. And then all of a sudden, you’ll
notice three months later, six months, 12 months later to 24 months later, you’re speaking
a different language. You sound different, you’re smoother. People are buying. People
are wanting to work with you. Things will adjust. But the first step is you got to learn
how to sell. Actually, that’s even more important than having an idea. Ben: That’s incredible. That’s incredible.
So, we’ve been talking a lot about sales and the importance and you just mentioned how
imperative it was to educate yourself on these things that you don’t know how to do well
in your lifetime. How have you gone about educating yourself on the skills that you
need and to this day, how do you continue to educate yourself and develop further? Patrick David: I’m just curious, access to
information right now. It’s at such a high level that you can learn anything now of these
on YouTube, you just go type in how to write. I mean, how to learn seven hacks of Instagram?
It’s so easy. It’s all out there. How to make a tie. I was at a wedding and one day my friends
had come up to me, they say they want me to marry them. And I said, listen, man, I can’t
marry anybody. I’m not a pastor. I don’t care to be one. I have no desire to be an ordained.
He says it’s the state of California. You just need to sign this. Anybody can be a pastor.
I’m like, religion up says no. You don’t need to have a religion of anything. You just become
a pastor like you’re out of your mind. He says, no, I’m telling you that we want you
to marry us. I’m like, you’re serious. Yes. The scroll was in Hollywood shatter on the
TV show. I said, okay, no problem. Give me the weekend to think about it. I think about
a Monday. I tell him, yes, so I do this wedding. I go to a wedding on the way to the wedding,
I have a bow tie. I have no idea how to do bow tie. We’re in the parking lot of the wedding.
Hollywood is shooting the wedding. There are 300 people at the wedding I take you to and
I go type in how to tie and I’m sitting there in the parking lot. Guests are coming hey
Pat, hey, and I’m tying a bow tie on top of my car. I got this thing like trying to fit
in. I put it on and obviously the first time you do both, it’s all crooked and I go inside
I think nowadays I’m more the guy where you know how you drive a car and there are people
that say, no, I’m going to find this place. Where is this restaurant at? I’m not that
guy. I’m the guy that says excuse me, sir. Do you know where is such and such restaurant?
Oh yeah, it’s over there on the right. Okay, perfect. Big Goal is there versus no, but
the directions are telling me to go this way. Just ask somebody. Right. I’m the curious
guy that I just want to ask somebody, ask somebody, ask, ask. And so, if you have a
high level of curiosity, you can pretty much get anything figured out in life. It doesn’t
matter what it is. You can literally have anything figured out in life today if you
have a high level of curiosity. Ben: That’s amazing. That’s amazing. So, you
were saying how you’re very curious and you like to go ask people to figure things out.
Well, who would you say has been, person or group of people who have been most influential
to you in your, in your journey so far? In other words, who would you point to as, as
a mentor to you? Patrick David: I would tell you that for me,
dead. If I were to say a dead person it would be Milton Friedman. I have a painting over
here, you cannot see it. Let me go like this. You see that painting right there? I don’t
know if you see any, we’re not that big Like can you see characters or no, not really.
Yeah, I can see Abraham Lincoln and a couple others. Yeah. So, if I go over here on his
left is Kennedy and Einstein. Then you got a few other characters, but the one on the
right’s right next to, is Martin Luther King, the guy with the glasses, he looks like a
buffet. But that guy’s Milton Friedman. Milton Friedman’s probably had the biggest impact
on my life philosophically, economically. A lot of people impacted my life because when
I say bed, people, everybody on that painting is dead except the only person that’s not
there. It’s me. I’m the only one that’s alive. Everybody else on that painting is dead and
they have all impacted me. And so, what I like Ben, it’s, I like opposing views. I like
opposing, I study opposing views. I don’t study a lopsided, as some people say, I only
listen to CNN and I love Barack Obama and I think he’s the greatest since sliced bread.
And there’s never been a better president with a better resume than Donald Trump and
Fox News and he has the best resume. I’m more of a libertarian independent. I kind of like
Ron Paul. What I like, I want to hear all their arguments. That’s kind of what I like.
I want to read communist manifesto and I want to read atlas shrugged. I want to look at
a debate of Chris Hitchens was an atheist and I want to see the argument of a Billy
Graham. I want to see the argument of somebody who believes in real estate on why real estate’s
the way to go. I want to hear somebody say why investment in Silicon Valley is the way
to go. I want to hear both. I think it’s naive to just hear one side. A lot of times when
we have parents, parents typically teach us one-sided and you grow up. Oh, you are everything,
Parents, my dad was a doctor, so I’m going to be a doctor. My Dad was a teacher, so I’m
going to be a teacher. My mother was a nurse. I’m going to be a nurse. I’m not wired that
way. So, my biggest influencers are sometimes people who I have the biggest opposing view
with like I don’t agree with them, but they influenced me tremendously. It’s not just
people that I agree with who are my influencers. Some of the people that are under I don’t
agree with, but they’re on that painting because I learned from people I don’t agree with.
You don’t learn a lot from people that you agree with. Sometimes the best thing to do
is say politically, you’re on one side. Economically, you’re on one side, religious, you’re on one
side. Okay? So, let’s just say you were a Catholic Christian, Scientology, atheist 70.
You know saying taller. You’re Jehovah’s Witness, Mormon, LDS behind whatever it is, whatever
one that disagrees with you most Goes with that person, not the people that all already
agree with you. So, I’ll give you a story. There’s a guy on MSNBC, his name is morning
Joe, okay? I don’t know if you know morning Joe. So, morning Joe, you’re a good guy. He’s
funny and he’s got big, opinions about things. You’re going to agree with half. You’re not
going to agree with half. He said, one of the biggest advantages I had is I went to
school. That was a liberal school. He went to school. Look at the argument. This guy
makes brilliant. He says, I went to a school that was a liberal school and I was a conservative.
Okay. He said, every class I took on political science or anything that was poly pay, whatever
related to politics, he said every professor protected the students who were also liberal,
but the professor didn’t protect me. He says, the reason why I have an edge is that I went
to school for four years where everybody was a Democrat and me wasn’t. So, the Democrats
in my school didn’t have to make their arguments stronger. I had to go home and do research.
So, every time they would say something, I’m like, shit, I lost this one. He would go home
and like, no, they’re wrong. Let me go back tomorrow. And he would come back with seven
different arguments to make, right. Where the other guys who I won the argument because
the teacher said I’m right. They didn’t have to have that resistance. Right. I think sometimes
that’s the best way to make your argument stronger. I had a lot of resistance and that
resistance helped me get to where I’m at right now, with the belief system that’s helping
out with the business and just philosophies period in life. So, when you’re asking about
learning, students always wanting, I like to study people who disagree with me. Ben: That’s awesome. That’s awesome. So, we
talked a lot about your past and I want to thank you for being so open with it. I really
do appreciate that. But I want to talk a little bit about right now, what is your biggest
focus as of today in your life? Patrick David: I am driven by history today.
I’m driven by things that are probably weird to most people that if I talked about it probably,
I mean, it’s stuff I don’t even talk about my own family would because it’s a little
too weird. History drives me. Certain countries drive me. A world unemployment of zero drives
me being able to spread this message of capitalism to people around the world and the countries
that do not have access to internet and YouTube because YouTube is shut down in their countries,
etc, etc Those sorts of things drive me to date the guy that’s being bullied or the girl
that’s being bullied because she or he is not getting access to the information to liberate
them. I want to help that guy out. I want to help that girl out and money. I’ve already
made very good money. I’m going to make a lot of money for the next two, three, four,
five years. Cause money is very easy to make. It’s math. Money’s a formula. Once you learn
how to make it so easy to make months almost. It’s funny to make money. It’s a joke to make
money. Once you learn it, once you’ll learn it. So any video game you play, if I were
to go play right now, you pick clash of is a clash of titans let you see. I don’t know
that game, but my friends play that game. Or if I were to go play any other game, I’m
going to get my ass handed to me because the last time I played video games was when it
was a FIFA World Cup. 1997 is when I played it. So that’s what, that’s 20 years ago, right?
I suck at video games. So, if I would’ve played video games against anybody else, they’re
probably going to kill me. If a person gets into the business world and you’ll learn how
to make money, you’re always going to make it. But history to me I feel there’s a certain
level of responsibility and unfortunately, we’re living in a time where it’s all about
who gets the most attention. For me, more fired up about what we’re going to do with
our vision long term. So, business wise, we have every metrics. What we need to hit, what
we’re going to do. 2018, we just did 11 quarters and a robot top-line revenue beat the prior
quarter. I just bought a hotel down the street the Addison Crowne Plaza. We bought this property
here. I just got Oscar de la Jolla cap real Brenner and Adeline a group of $5 billion
funds that invested $10 million into our company. We got stuff that’s going on with valuetainment,
some new partnerships, sponsorships, businesswise would metrics. That’s easy history. That’s
a lot of work. So that’s what drives me. Ben: So, can you talk a little bit about and
I want to come back to the history thing because I think it’s very interesting and I want to
dig a little bit deeper but you talked about how making money’s easy and I feel like, for
an entrepreneur who’s just getting started to them, that’s just not the case. Right.
And you said you have to learn how to do it. What steps did do entrepreneurs need to take
when they’re getting started to learn that? Well, what steps they need to take to learn
how to make money? Patrick David: Okay. Figure out the formula
and your business like you got to answer questions like, number one, who is my ideal customer?
A lot of times people come in, it’s like being a boy who has never had sex before. Who was
the first in school you want to have sex with? it’s like, dude, I don’t care what I lose
my virginity to right now. I just kind of want to lose. That was embarrassing. I’m a
22-year-old virgin. Let’s just say I don’t want to be the fricking ideal movie. What’s
the one movie? The 40-year-old version? I have got the origin, I don’t want to be that.
So, at this point, dude, she’s a four. No problem. Give me three beers. I’m good. Right?
Or even a girl in high school, maybe she’s not the prettiest girl in high school, she
gains her looks. Or later on, when she was 25 there was a lot of girls in high school
that were ugly. I met him at 25. They’re drop-dead gorgeous. And there were a lot of girls in
high school that were drop-dead gorgeous at 16. They are ugly at 25. So very weird thing
that happens, right? and the same with men. This happens with men. But a 16-year-old girl.
No one’s actor to ask her to homecoming. Who does she want her to ask her for homecoming?
She just wants to have that date. Can somebody just take me out to a homecoming? Right. Okay,
cool. Awesome mom. I had a date. I went home, come and go and I and Joe are going to homecoming.
Well, he comes up and it’s an experience. It’s emotional, you know for girls. It’s more
sensitive. I have two boys and a daughter, so it’s going to be a different experience
for each when they go through it and at that time, you’re so worried about, well, people
are going to look in my ears or my eyes or my skin or my hair or I’m not tall enough.
I’m short, I’m this, my arms are short, my feet are small, my feet are big. All these
things that make people insecure at that time. It’s so gentle. It’s like holding a crystal
glass because it can crack. Right. Especially today with social media, the endorphins. I
only got 28 likes to widen in this person like me. Do they not like me anymore? Why
isn’t my best friend? It’s a very different sensitive time today, right? So, you go onto
the business side. When you first start selling, you just want somebody to buy from you. You
don’t care who it is that buys from you, Ryan. And then you sell 20 30 40 50 people. Now
you’ve got like, let’s just say has a hundred customers. Then you say what? The seven customers,
men, they’re amazing customers. Where are these guys? Where did I find them? Where do
they hang out? Where can I get them? Oh God, it, I met him at this gathering that was in
this city. How did the seven, I met five of them in the same exact city and it was three
of them. Met them at the same exact restaurant or country club we’re gathering or gym. I
need to be there more often. Perfect. Now you have some kind of a formula, right? Or
you’ll say, out of my last hundred sales online, 22 of them all purchase over $100. Where were
they from? The four metropolitan cities. Eight out of La, six out of Chicago, four out of
New York, and whatever the math is, right? Like you come up with interesting, my top
four buyers, we’re from La, Chicago, New York, and Miami. What do I need to do to get in
there more? And where do they hang yet? What is their interest? What do they like? What
do they want to do? How can I get into that market? How can I get into that community?
How can I get into that side of things, right? To be able to do that. That’s what you’re
thinking about next. Right? And so, first thing is identifying who your customers were
our day, and then go there and close them and do business with them. Ben: That’s incredible. That’s incredible.
So, you talked a little bit about history and how you’re driven by history. Can you
talk a little bit more about what exactly do you mean by that? What, history is you
driven by and how does that impact what you’re focusing on today? Patrick David: Yeah. So, when you’re doing
today is very unlikely that it’s going to outlive you. Very few things outlive you.
What inspires me is what outlives me. Everything today it’s going to have a life spent of six
months, three months, 12 months, 18 months, 22 months, six years. The victory is going
to have a certain amount of time. So, I want a long lasting high and something that I can
do that makes the place a better place, that’ll last a lifetime. And then outlives me that’s
what drives me. And especially if you do that, it has to be something that is positively
influencing the world rather than just, hey, I want to be in a strip. Look at all costs.
You can go to somebody famous and being a history book for the rest of your life, but
it’s positively, it’s positivity to make an impact. Ben: That’s incredible. So, you know, we talked
a little bit about your past. We talked about kind of what you’re focusing on right now,
but what does the future hold for you? Where do you want to be 5, 10, 20 years down the
road from now and how are you going to get there? Patrick David: Yeah, I mean, listen, that’s
the whole part of the history, right? So, I mean I got some things that, I’ll be doing
in my life. Some of it we’ll have to do with capitalism. Some of we will have to do with
media. Some of it we don’t have to do with, entertainment media. I’m always going to be
touching business always for the rest of the model because it’s so easy that part is not
hard. As I said, once you learn the game of business, it’s so easy to keep doing it but
yeah, it’s just so it’s mapped out. I’ve written it out on what I’m going to be doing and when
a book comes out, one of these days, I wrote a fiction book that’s 96,000 words. It’s fiction
based on true events that took place. Okay. When this comes out, I think people are going
to see the completely different side of me will they’re going to be a little bit weirded
out. They’re going to be freaked out a little bit when this book comes up. And the book
is probably not going to come up for two to three years. But when it does, people can
sit, tend to go to say, who the hell is this guy? What is he thinking? It’s going to be
different. So that’ll give a lot of people a few of the next two, three, four, five steps
on what I may be doing. Ben: That’s awesome. That’s awesome. So, you
were talking about when you put out that book, people are going to have a little bit different
perspective on you as an individual. Well, I’m kind of curious as to who do you see yourself
as because we talked a lot about how other people perceive you in their perspectives,
but who do you see yourself as an important? Is that in your life? Patrick David: Yeah, I think the men upstairs,
every generation, he’s got a few flag carriers that he counts on. I just see myself, I was
one of them and how did you develop that sense of self. How did you really dig in and figured
out that that whole self-awareness thing, very difficult life, very difficult life?
and some stretches like for instance, I have a questionnaire, right? The ultimate self-discovery
questions. It’s 83 questions that I have on my website. You’re going Patrick, maybe.com.
I got a hold of these questions back in 19. It was 2003 is when I got a hold of these
questions and I went and sat down and I went through them. It was an afternoon when I went
to right by Zuma beach. I went to this place private by myself, went through all the questions.
It’s a very emotional moment when I went through this. But what happened that day is I figured
out who pat really is, who I really am. And God kind of inspired me to know that this
light of what’s been happening with a mother who believed in communism and a father that
believed in imperialism, who ended up getting a divorce and living in Iran and escape and
Iran and living in a refugee camp. The family was Christian. I was an atheist for 25 years
of my life going through all of these different events, there’s some to it and everybody at
some point saying that there’s a saying that says some people are born to be happy some
people are born to make history. Like Lincoln said, being a president was the greatest burden
I ever had in my life, but it’s a burden and it’s not something that everybody wants. I
was talking to a guy thought about starting a company and say, listen, you got to realize
there’s a lot of people that are smart for not starting a company, smart for not start
a company because when you do it is a massive burden. So, the reason for doing it has to
be so big that you’re willing to go through with it. It has to be that big. It cannot
be a small reason. If it’s a small reason, it’s a waste of time. You got to know your
reasoning for what you’re doing. So, that’s what you ask the question. How I got to this
point, I asked myself a lot of difficult questions, a lot of difficult questions. I can’t even
describe how many difficult questions I ask and I’m not uncomfortable with it. Wow. So
that gave birth to a lot of these thoughts that I kept solving for x and deeper and deeper
and deeper until I found the deepest way. And then I said, listen, sounds like this
matter to you. Don’t you take action on it? And I did. Some of them worked, some of them
failed miserably. But, yeah, that’s how I got to where I’m at right now. Ben: That’s incredible. So, Pat, I do want
to thank you so much for jumping on the interview today. I can only imagine how short on time
you are! but I do have one more question for you. What question did I not ask you that
nobody has asked you before? That is something that you think is really important. You need
to say Patrick David: Question. Did you not ask me?
interesting. It’s a good question. Ben. Let me ask you this. Tell me about yourself in
high school. Who were you in high school? 20 seconds. Who were you in high school? Ben: I was a leader; captain and I was somebody
who tried to make peace amongst everybody else.
Patrick David: When your birthday, what month? October. October. What? 22nd. So, you’re on
the cusp, you’re in a customer. Is your oldest brother, or youngest sibling? Are you in the
middle? Youngest? Is it a big family or no? Ben: Not in my immediate family, but I have
a big, a lot of cousins. Patrick David: Got It. I really liked you.
Let me tell you, you really seem very sincere. So, I’m October 18th, we’re four days apart,
so it’s interesting. Yeah. What question would you ask me? I would probably, and it’s not
like somebody hasn’t asked me this, but how would spend a lot of, especially with
your audience is, would you say most of your audience is young and single? Ben: Yes sir. Probably. Patrick David: I would say marriage. I would
say marriage. I would probably say marriage on doesn’t hurry it up. Okay. Take your time.
Nowadays the later you get married, the better it is. And I’m not saying late as in 45, I’m
saying latter’s and 30, 31 32 35, I think the sweet spot is probably going to be 20,
30 to 35 years old today. It’s very much different today than before. There’s a lot of different
opportunities today. Get clear on who you marry. A read the book 101 questions to ask
before you get engaged by Norman. Right? I read that book and I got clear on what I want.
A lot of times men have no clue what they want for a wife. They’re winging it. And a
lot of times we’d thought that good sex and a beautiful girl is what makes a good wife.
And that doesn’t, God knows how many hot girls that I was with that I want it to be my wife.
And they were just, good for a month or week or day or night or six months, but we just
weren’t made to, take that route. So, get clear spent a lot of time. And the reason
why I’m asking this saying this to you is that who you end up with, even when you’re
in your 20s, man, it can really screw up your life. It can really mess with your life, the
better the position and you put yourself, would that influence of that girl or that
boyfriend to you for the girls that are listening? Be Very clear on that side before you Winget’s
be very, very clear on that side before you went good relationships and ask a lot more
questions about that to see what people are telling you. Ben: Absolutely. Absolutely.
Patrick David: Well, Pat, I do want to thank you so much for jumping on the interview today.
It has been an absolute pleasure and it really does mean a lot that you would come on and
share some of your knowledge today. So, thank you. Great questions. I like you keep doing
what you’re doing. You seem very real. If I was a young guy and I was following an audience,
I would believe you, you don’t seem like a bullshitter. You seem like you’re very real
and genuine, keep at it and all the audience out there. Best of luck to everybody. Ben: Thank you, sir. Well, everybody. Patrick David: Thank you for having me. Ben: Absolutely. Thank you so much.